Foot Locker Understands It's About More Than Covering Your Feet

"Being at the center of youth culture means getting on board with pop culture"

Shoes are integral to youth and pop culture, along with being integral to walking.  Knotbots are the perfect accessory to those ubiquitous clothing items as they are an expression of your style and fashion sense.  Keep your shoes tied, and look good doing it.

https://www.forbes.com/sites/andriacheng/2019/03/29/how-foot-locker-plans-to-stay-at-the-center-of-sneaker-culture/#5b0f090b283d